In this blog, you will learn how Events and Milestones in Salesforce Financial Services Cloud (FSC) can help advisors and service professionals build deeper, more personalized relationships with their clients. The Events and Milestones Lightning component is designed to capture and display important life and business events—such as a client buying a new home, celebrating the birth of a child, or a company undergoing executive changes—directly on the Account record page.
By tracking these significant moments, Financial Services Cloud empowers users to deliver more meaningful, need-based engagements that go beyond transactions and focus on life-stage awareness. You’ll also see how these events and milestones can be customized, managed, and visualized in FSC, ensuring that client interactions are timely, relevant, and impactful.
Events and Milestones
Events and Milestones is a Lightning Record page component that comes with Financial Services Cloud to provide an overview of a person’s professional or personal milestones (births, home purchases, new job ect., or business milestones (incorporation, executive changes, ect.)).
Financial Services Cloud comes with Events or Milestones Lightning component that can be displayed on the Account record page to create a more personal, need-based customer engagement by capturing and visualizing important events, such as having a baby, changing jobs, or buying a home. It shows Events for a person account record page and Milestones for a business account record page.
There are a number of Events and Milestones set up out of the box, and additional types can be added to the Milestone Type picklist on Milestones and the Event Type picklist on Person Events. Values can be added, activated, and deactivated from here.
Where a milestone or event is likely to be once in a lifetime or event, select “Unique”. It is even possible to edit the icons that you view for the existing or new event or milestone type.
Manage and create Person Life Event Types
- Go to Setup > Object Manager > Quick Find Box and enter Event.
- Please select Person Life Event and click Fields & Relationships, and then select Event Type.
- Under Event Type Picklist Values you can Create, Edit, Deactivate or Delete Event Types.
- Click New and create one called 1 Year Vacation.
- Click Edit next to the Event Type 1 Year Vacation and select the Unique checkbox and save your changes.
You can capture Once-in-a-Lifetime Events with Unique Event Types to prevent users from accidentally creating more than one event of such an event type.
Summary
Salesforce Financial Services Cloud provides the Events and Milestones component to give advisors a clear overview of a client’s personal or professional journey. With out-of-the-box event and milestone types, plus the flexibility to create custom ones, businesses can track everything from major life changes to critical organizational updates. This feature not only supports personalized engagement but also ensures once-in-a-lifetime events are captured uniquely and accurately.